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Techniques for Creating Urgency


Key points

  • Urgency is not always about going fast. Provide some breathing room and allow the team to co-create their own ideas for success.

  • The ideal temperature for forward change is in the “productive range of distress,” not too hot and not too cold.

  • The combination of data and stories is unbeatable. They create human impact.

  • Consider the acronym: STAT ( S tories, ideal T emperature, A ction more affordable than inaction, and T empo) when designing urgency into change initiatives.

Acknowledgments

Humble thanks to Jeff Cooper, John Corman, Denise Dubuque, Robert Eubanks, Gary Kaplan, Michael Leonard, Carol Peden, Liana Peiler, Edgar Schein, and Michael Rosen for their insights and collective wisdom in shaping this chapter.

Change is messy. Clinicians are not drawn to messiness and conflict.

We know that change depends on a compelling vision, a burning platform, and creating urgency. If these are so known, why do more than 70% of change initiatives fail?

The acronym STAT gives insight into four considerations in a toolkit for creating urgency.

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