Economic Considerations for the Development of Global Vaccines: a Perspective From the Vaccine Industry


In May 2012, the World Health Assembly approved the Global Vaccine Action Plan (GVAP) to achieve the Decade of Vaccines vision by delivering universal access to immunization. One of the ambitious goals set by the GVAP was to unleash vaccines’ future potential with the aim of developing and launching two new major vaccines by the end of this decade. In its assessment report from 2014, the GVAP secretariat asked the World Health Organization Scientific Advisory Group of Experts (SAGE) the following provocative question: Are conditions optimal for vaccine research and development to proceed as fast as possible, or is anything other than the inherent scientific challenge standing in the way of progress?

In the same report, a number of bottlenecks were highlighted including lack of sufficient support for research ideas, lengthy clinical trials, delays in the publication of clinical trials results, long and complex development and regulatory pathways, and lack of coordination between different stakeholders. Admittedly, all of these factors are barriers for timely vaccine development and licensure.

In this chapter, however, we would like to focus on the challenges and barriers encountered by large pharmaceutical companies when making investment decisions pertaining to the development of new vaccines. The reason for focusing on large, multinational pharmaceutical companies is that it has been estimated that over 80% of the global vaccines market sales in 2011 were generated by five pharmaceutical companies ; GlaxoSmithKline, Sanofi, Novartis, Merck, and Pfizer. The recently completed acquisition of Novartis’ vaccine division by GlaxoSmithKline has only served to further concentrate the vaccine market space.

This level of industry concentration is a relatively recent phenomenon. In 2002, there were more than 10 manufacturers producing vaccines in the United States alone, compared to nearly 40 US vaccine manufacturers in the late 1960s. The reasons for continued industry concentration are multifactorial. From the 1960s to the 1990s, the vaccines industry saw a shakeout due to lower prices in developed markets, lower access to developing markets, higher legal risks (eg, autism), and increasing barriers of entry into the industry.

These barriers include, but are not limited to :

  • high capital requirements driven by strict regulatory and manufacturing quality standards

  • lengthy development timelines due primarily to regulatory requirements for a large safety database

  • the need for vast global distribution and relationship networks targeting governments, tender agencies, and other organizations (eg, GAVI, UNICEF, WHO) to enable effective commercialization of vaccines

  • manufacturing complexity driven by long lead times for production, fragility of supply, and demand unpredictability (eg, pandemics) which often drive purchasers to contract with established players

  • difficulties for new entrants to obtain the required capital to enable organic growth, as transformational revenue-generating M&A targets no longer exist

  • uncertainty of Vaccine Technical Committee recommendations for use of the vaccine within established National Immunization Programs due to evolving epidemiology, changes in healthcare systems, and financial pressures.

Does this mean that the vaccine’s business is not a profitable industry? Not necessarily. In recent years, vaccines sales have experienced rapid growth [16% compound annual growth rate (CAGR) from 2005 to 2011] due to demand from emerging markets, funding from global vaccine programs such as GAVI and the Bill and Melinda Gates Foundation, improved understanding of the cost effectiveness enabling increased pricing, innovation that has enabled the development of combination vaccines, and increased demand for flu pandemic and biodefense products. Driven by these factors, the global vaccines industry is expected to average compound annual sales growth of at least 8% from 2011 to 2017.

Despite these promising future financial prospects, investing in the development, production, licensure, and launch of new vaccines entails a considerable risk for large pharmaceutical companies. In this chapter, we seek to analyze some of the factors that vaccine multinational companies need to take into consideration when making investment decisions regarding the development of new vaccines.

Program valuation and portfolio management

Large pharmaceutical companies are often faced with constrained development budgets and a diverse set of investment opportunities which may include both internal portfolio assets and external business development candidates. Often, these investment options are not limited to vaccines but span across multiple therapeutic areas, geographies, and development phases, adding further complexity and increasing the difficulty of making optimal budget allocation decisions. Given the disparate nature of these investment alternatives, companies often utilize valuation metrics that seek to combine assumptions around key program attributes (revenues, costs, timelines, risk profile, etc.) to quantify the expected value of an opportunity and determine if continued investment is warranted. Valuation metrics typically serve as an initial screening tool to assess the viability of an investment opportunity and, if evaluated properly, can enable some degree of objective comparison to inform investment decisions across a variety of diverse investment options.

In this chapter, we will focus on valuation metrics typically used by the pharmaceutical industry to make informed decisions about investment options and while the forms of valuation metrics may vary from company to company, there are a few essential principles that must be incorporated to maximize the utility of the metric for decision making purposes. We will attempt to capture these key elements through an explanation of one commonly used value metric, the expected net present value, and an illustration of value assessment using real examples for vaccines that have either recently been licensed or are currently in development.

Expected Net Present Value (eNPV)

The expected net present value (eNPV) is a valuation metric that is commonly used across the pharmaceutical industry to analyze the profitability of an investment or project. By definition, it is the risk-adjusted difference between the present value of cash inflows and the present value of cash outflows. To better assess both the utility and limitations of this valuation metric, it is sometimes useful to deconstruct the metric into its constituent parts and rearrange the order to more fully understand the contributions of each component.

Value

In the context of this usage, value is assessed from the viewpoint of the corporation and must account for all incoming and outgoing cash flows that are expected to occur during the lifetime of the project. For a typical vaccine development program, this would include items such as clinical development costs, registration fees, commercial revenues, and potential postmarketing commitments, among others, as well as the associated manpower and overhead expenses required to support the vaccine throughout its lifetime.

Net

The term “net” refers to the fact that net cash flows are utilized in the valuation calculation. Net cash flow simply refers to the difference between the cash inflows and outflows in a given time period and reflects the amount of cash remaining after all required charges and deductions have been subtracted.

To illustrate this concept, imagine that company A is developing vaccine X. Proof-of-concept clinical studies have shown that vaccine X is safe and immunogenic. Fig. 23.1 illustrates a typical clinical development program for which the net development costs (after-tax) from Phase 2b to approval are estimated to be $650M over 6 years. Cumulative net income (after-tax) from global commercialization of the vaccine is estimated to at $1.5B over an 8 year postlaunch time horizon. At first glance, one might calculate the net value for such a vaccine to be $850M ($1.5B−$650M) making vaccine X a highly attractive investment and supporting continued clinical development of the vaccine. However, this cursory valuation assessment may be misleading. Let us continue to analyze the key components of an objective valuation metric.

Figure 23.1, Process depiction for estimating the Probability of Technical and Regulatory Success for a hypothetical Phase 2b vaccine development candidate.

Expected

Given the inherent uncertainty associated with any vaccine development program, including vaccine X in our hypothetical example, it is critical that valuation assessments appropriately reflect the probability of success (POS) for each stage of development. The term “expected” is used to connote that the appropriate risk adjustments have been incorporated into the valuation calculation. To accomplish this, POS assumptions are estimated for each stage of development to assess the likelihood of progressing from one development stage to the next. For clinical development stages (eg, Phase 1, Phase 2, Phase 3), a probability of technical success (PTS) can be used to estimate the likelihood of successfully progressing from one phase of clinical development to the next. Success is generally defined as a vaccine having an acceptable safety profile and demonstrated clinical efficacy or immunogenicity against the targeted pathogen. To account for any additional risk associated with the regulatory review process, a probability of regulatory success (PRS) estimate can be used to estimate the likelihood of regulatory approval. The probability of regulatory success value is dependent on the selected regulatory pathway, whether traditional or accelerated, regulatory requirements, as well as regulatory precedent. The more novel the vaccine candidate or regulatory pathway, the lower the PRS value estimate that is assigned. The PRS estimate will evolve as the candidate moves through clinical development and with increased regulatory interactions. The estimates can go up or down, depending on whether the new information is favorable or unfavorable. These individual probability estimates are then combined to produce an overall estimate for the likelihood of product launch, typically referred to as the probability of technical and regulatory success (PTRS). Fig. 23.1 provides a depiction of the overall PTRS calculation process for our hypothetical vaccine X candidate. It is important to note that an individual PTS or PRS estimate should assume success of the prior phases to ensure that program risks are not double counted in the calculation. In our example, the Phase 3 PTS estimate should assume that prior development phases, including the Phase 2b trial, were successful and the PRS estimate should assume regulatory agency agreement with licensure pathway and that the Phase 3 trial will successfully meet the prespecified clinical and safety requirements to support product registration.

Once the PTRS assessment is completed, the cash flows that correspond to each development stage can then be appropriately risk-adjusted to account for the likelihood of occurrence. In our hypothetical example for vaccine X, there is a 100% probability of incurring the Phase 2b development costs and associated cash flows; however, there is only a 50% probability of incurring the Phase 3 development costs and associated cash flows. Therefore, for valuation purposes the cash flows associated with the Phase 3 activities need to be appropriately risk-adjusted to account for the likelihood of occurrence. By similar logic, the calculated PTRS estimate connotes a ∼28% probability of product launch and so all cash flows associated with product launch (eg, sales revenues, cost of goods, sales and marketing expenses, etc.) need to be risk-adjusted in a similar fashion. The appropriate risk adjustment of all project related cash flows is the critical element in the calculation of the expected net present value.

Returning to our earlier example, let’s assume the net development costs are allocated in the following manner across the development phases depicted in Fig. 23.1 ( Table 23.1 ). Given the provided cost distribution from Table 23.1 and probability estimates from Fig. 23.1 , we can calculate the expected net development costs of ∼$366M. Applying similar logic, we can convert the cumulative net income estimate of $1.5B into an expected net income using the overall PTRS estimate for vaccine X. Using the calculated PTRS of 28% from Fig. 23.1 , we arrive at an expected net income of only $420M ($1.5B × 28%). Subtracting the expected net development costs from the expected net income now results in an expected net value for the vaccine of only $54M. In this example, an investment that at first seemed highly attractive has become less valuable once properly risk-adjusted. Admittedly, assigning percentage estimates to the technical and regulatory risk components can be challenging and, while there are some established benchmarks that can be leveraged to inform estimates, a significant degree of subjectivity is inevitable. Later in this chapter, we will provide some real world examples of different PTRS estimates.

Table 23.1
Net Development Cost Distribution and Calculation of Expected Net Development Costs for Vaccine X
Development phase Net development cost Probability of spend occurring Expected net development cost
Phase 2b $100M 100% $100M
Phase 3 $500M 50% $250M
Registration $50M 32.5% (50% × 65%) ∼$16M
Total $650M ∼$366M

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