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Synopsis ■ The importance of patient safety has been acknowledged for centuries. However, medical errors still happen and are usually explained by the “Swiss cheese model” of sentinel events. ■ Aesthetic surgery is generally elective, and patient safety is of…
Identifying your brand: a roadmap to your entire practice A successful practice begins before a business plan is created, before the doors are open, and long before the first patient is even seen. As plastic surgeons, while we have an…
Synopsis ■ Societal interest in plastic surgery is increasing: ■ The number of plastic surgery procedures as reported by The Aesthetic Society (American Society for Aesthetic Plastic Surgery [ASAPS]) has increased 82% since 1997 ■ Women between the ages of…